“I’m not afraid of a strong scent, but it’s been tricky for me to find one that’s exactly right,” she reveals of the impetus behind her new collaboration with the conceptual perfume house Régime des Fleurs, which translates Hay’s madcap, more-is-more approach to fashion into a maximalist’s fragrance fever dream.“I was surprised that she really likes perfume-and that she likes so many different kinds that are totally unrelated,” admits Régime founder and creative director Alia Raza, who, after meeting Hay through friends five years ago, took her on a research trip to the perfume department at Barneys’ now-shuttered Madison Avenue flagship. Sweet orange blossom from Cacharel’s original eau de parfum scented much of her childhood growing up in Queens, and to this day, even a slight whiff of patchouli brings her back to Palo Alto, California, where she used to buy the Official baby yoda hold balloon wu tang clan cream lyrics shirt What’s more,I will buy this earthy oil from a local farmers market as a Grateful Dead–loving undergrad at Stanford University.Now 39 and in full command of her eponymous four-year-old brand dedicated to frilly, one-off frocks torn from the pages of Laura Ingalls Wilder, Hay is at something of an olfactory impasse.

You can tell a lot about a person’s life from their fragrance history, and New York–based lawyer turned designer Batsheva Hay has already left quite a trail.

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